Our reimagining survey revealed that one of Bude's priorities was buying local products - but they're not always easy to spot. 'Bude Loves Local' aimed to help. Transition Bude launched its 'support local' initiative.
The trial of ‘Bude Loves Local’ took place from 10th-24th July. The local shopping initiative focussed not only on local shops but primarily on local products, helping us all to lower our carbon footprint when we shop.
Stickers helped shoppers find products that have been made or grown in the South-West, Cornwall or right here in Bude. We ran a 2 week launch promoted by stickers, posters and leaflets telling shoppers all about the scheme - there was even a competition with some great prizes which encouraged everyone to go and explore what's on our doorstep - independent shops with local products that help make Bude so special.
The scheme, with over 50 outlets, was widely appreciated – the design of the logo and other publicity material receiving overwhelming approval, as well as the communication from the team who each looked after 7-8 ‘partners’. We have conducted an evaluation exercise and are now considering how the scheme can be improved and developed in the future.
There are some exciting prospects on the table so watch this space.